Gaming Advice

Marketing Services

It’s all about what we can do for you and how we can serve you
to achieve your gaming goals. 


Are you getting the right returns from your marketing investments? Are you looking to embark on new marketing strategies or initiatives that are outside your existing expertise? Gaming Advisory Services can help.

Marketing is an umbrella term for a broad spectrum of business practices that produce business outcomes. It’s not just about brands and advertising, nor is it just about promotions and loyalty programs. It’s about understanding and unlocking your customer experience potential and maximizing the investments that nurture the relationship your customers have with your business. It’s about balancing investments to ensure your customer experience journey, and therefore your customer lifetime value is optimized. It’s about understanding that various strategies and tactics work in concurrence to create a wholesome marketing scheme to achieve financial success. And most importantly, it’s about measurement! Understanding the value of your initiatives, the outcomes that they generate, and how those initiatives feed into your overall business success.

Whether you’re looking to embark on a new marketing strategy or would like an independent review of your existing strategies and tactics, we have the experience and the expertise to support your needs. Our roots come from the gambling and hospitality sectors, and our expertise come from hands-on experience and proven results. We can support your needs in the following areas:


Branding – Whether you are creating a new brand or sub-brand for your business, or if you want to give your existing brand a check-up or revitalization, we’re here to help.  

Advertising & Communications– Are you spending enough in your advertising and communications efforts, or perhaps you’re spending too much.  Understanding and unlocking the power of advertising to support your business goals is essential to running effective initiatives.  From traditional media like television, radio, or newspaper advertising, to all things digital, experiential or sponsorships, we can help.

Digital Strategies for Paid & Owned Channels – We can design digital media strategies utilizing tactics such as Search Engine Optimization (SEO), Search Engine Marketing (SEM), Social Media Marketing (SMM) or Content Marketing (ads & videos).  And we can help optimize your owned digital channels to ensure your messages and initiatives deliver on the projected KPI’s.

Customer Research Strategies  – Understanding your customers is the foundation of all your marketing initiatives.  It is the first and most important step in creating a marketing plan that delivers returns.  We can help you get the data you need, and then work with you to ensure you can action that data for your business goals.

Customer Loyalty Program – Whether you already have a program or would like to create one for your business, we have the expertise to help you. 

Customer Relationship Marketing  – CRM is often defined by emails, texts, and other push notifications, but it is so much more. To achieve a “relationship” with your customer, you need to understand the customer, listen to the customer, and obtain proof that your relationship is thriving.  Let us help you achieve this!

Data & Analytics – Our industry has an abundance of data, perhaps in some cases too much data.  We can help you organize and use your data to make the important decisions.  We then help you leverage that data to demonstrate the value and success of those decisions. 


Are you ready to work with us?


Schedule a meeting today!

Advisory Services to the gaming sector. Land Based, cGaming, iGaming, Provincial Gaming Agencies and Gaming Regulators.